Fix Margin, Cashflow and Commercial Execution -
Especially Pre-Investment, When Scaling or Post Acquisition.
You are a scaling business under margin and cashflow pressure, despite growth.
I help CEOs, CFOs and investors fix the commercial foundations of the business: pricing, contracts, governance and propositions, so performance becomes predictable, scalable and investable.
About Me
I am Lina Brown - an interim fractional COO / CCO / M&A Integration Lead.
I work with founder-led and PE-backed SMEs to stabilise commercial execution, margin and cashflow.
I am an experienced commercial operator who has led and delivered growth in mid-cap private equity-backed and listed businesses internationally.
My business philosophy is: enduring growth is built on disciplined commercial foundations.
In my spare time I love playing and watching tennis.
Who I Work With
Typically, I work with founder-led and PE-backed SMEs in Technology, Telecoms, Business Services, Fintech and Transport:
- £20m - £200m revenue
- 100-2,000 people.
Often mid-scaling, pre-investment or post-acquisition, when informal ways of working can no longer scale and execution risk increases sharply.
Why CEOs call me:
Most leaders I work with recognise one or more of these challenges:
- Margins that look fine on paper but erode on delivery
- Pricing that varies with no clear logic
- Scope underpriced
- Cash tied up in contract terms or supply chain commitments
- Governance that has not kept pace with the growth and size
- M&A integrations that leak value after close.
The strategy is rarely wrong. The commercial architecture may need building.
What I Fix (Practical Outputs)
I deliver focused commercial remediation across these areas:
01
Market Clarity & Proposition Design
I work with leadership teams to sharpen product-market fit and define propositions that are commercially coherent and defensible.
02
Pricing & Economic Discipline
I design pricing architecture that reflects differentiation, protects margin and scales sustainably across segments and channels.
03
Contracts & Partnership Economics
I structure contracts and partnerships so that economic logic supports strategy, rather than undermines it.
04
Governance & Commercial Architecture
I design governance frameworks and cross-functional processes that align teams, clarify accountability and protect profitability.
05
M&A integration
I lead pre-deal due diligence, transactional execution, post-deal integration and separation programmes.
"Enduring growth is built on solid commercial foundations."
Typical Engagement
Diagnose
We perform rapid diagnostic in 2-4 weeks.
Plan
We develop a stabilisation plan in 2-3 weeks, with focus on specific decisions and actions.
Execute
Interim leadership execution.
Most engagements are discrete, time-bounded projects: typically 4-6 weeks, £25-30k, focused on a few high impact commercial issues.
Where required, I also step in as interim COO, CCO or M&A Integration Lead to stabilise execution over a longer period.
Why choose me?
I provide on-demand seasoned leadership to accelerate your growth. Access senior expertise without the full-time overhead.
- Top-tier leadership at a fraction of the cost
- Strategic execution at your pace
- No long-term commitment
- No payroll burden
- No recruitment fees or lengthy hiring cycles.
I have been in your seat — accountable for results, building teams and driving transformation from the inside out.
My approach is pragmatic, outcome-focused and real. I combine strategic insight with sleeves-rolled-up execution, bringing commercial sense, agility and deep business experience to every engagement.
150+
Clients Served
500+
Projects Completed
10+
Countries & Markets
Get in touch
Telephone: 0203 051 5660
E-mail: info@evergreenGTM.com
Address: 20 Wenlock Street, London, N1 7GU, England, United Kingdom